Handbook of Visual Communication: Theory, Methods, and Media (Routledge Communication Series)
By Unknown Author.
Description
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, receptio...
ISBN(s)
0805841792, 9780805841794
