Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)
By C. Michael Hall.
Description
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and des...
ISBN(s)
0415576660, 9780415576666
