Cross Cultural Management
Description
Cross-cultural Management Concepts and Cases is a comprehensive textbook especially designed for postgraduate degree/diploma students of business management and practising managers to succeed in global markets and multicultural workplaces. It explains how culture impacts international management in the areas of communication, negotiations, organizational behaviour, and human resource management. The book answers questions like: Why did the retail giant Wal-Mart beat a retreat from Germany and South Korea? Why did Disneyland struggle for years to make a profit in its theme park in France? ...
ISBN(s)
0198066295, 9780198066293
